Alicia Shaffer, a California mother of three, has an Etsy store. Nothing unusual about that, right? Shaffer sells more than 3, socks, scarves, headbands and other items each day through her Etsy store, Three Bird Nest — the second-best-selling handmade store on all of Etsy.

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Shaffer launched Three Bird Nest named after her three kids in with a handful of headband designs. Today, the shop offers hundreds of accessories, including twist headbands, feather headbands, bohemian scarves, leg warmers, beaded hair bands and more.

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She brought in one person to help with sewing , and another to help with shipping and order management, and soon her thriving business was employing 15 to 20 people, depending on the project. Even with her success, Shaffer still puts in or hour days to grow Three Bird Nest.

You have to be the one to do the work.

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She takes advantage of every feature possible in order to analyze her sales. Shaffer suggests newbie Etsy sellers focus on analyzing which items are receiving the most views and why. To add your shop to Google Analytics and closely track its performance, follow these step-by-step instructions.

Techniques that worked well for her include reaching out via social media to promote her products and contacting bloggers who might share her designs. These social media tips from Etsy expert David Morgan are a great place to start honing your strategy.

Shaffer also recommends that you think like a shopper and critique your own products. You can have a similar product, but be different in how you photograph or describe it.

She also highlights the importance of customer service and branding. Shaffer notes that many people reach out to her for help boosting their sales above purchases or so each week.

She typically asks them how much time they spend on their shop each week, and typically hears a reply of around 30 minutes.

Most of all, Shaffer wants you to be confident in your entrepreneurial skills. Other marks contained on this website are the property of their respective owners.

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