Certificate Program Digital Marketing Certificate Undergraduate Certificate Program. No new marketing campaign is complete without the inclusion of digital strategies.

Use the courses in our Digital Marketing Certificate to better understand consumer behavior, social media, search engine optimization and web analytics for improved branding and sales. With the emergence of social media, businesses are recognizing the need to enhance their marketing mix by connecting through digital channels. The digital marketing certificate emphasizes an understanding of digital marketing, social media, Internet marketing, consumer behavior, web analytics, search engine optimization, and advertising and creativity strategy.

Upon completion of this certificate students will possess the knowledge and skills necessary to identify demand for products and services and digital marketing strategies.

Digital Marketing Certificate Undergraduate requires a minimum of 18 credits, which may come from a combination of required and elective courses. We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program.

So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.

For important information about the educational debt, earnings, and completion rates of students who attended this program:. Our curriculum is designed to help you prepare for the competitive job market with relevant knowledge and in-demand skills.

Digital Marketing Certificate (Undergraduate) - University of Phoenix

This program will include the following courses:. This course develops an understanding of the complexities an organization faces in establishing and implementing marketing strategies within both domestic and international economies.

This course provides students with the skills and knowledge necessary for using innovative and creative thinking strategies to improve digital marketing planning and execution. Emphasis is placed upon learning critical skills to identify and facilitate innovative behavior and collaboration within the organization that will increase sustainable business growth and strengthen abilities to respond to organizational changes and challenges.

Course lectures, reading and projects span theory and practice and draw upon examples from multiple industry sectors. This course provides students with an in-depth study of Integrated Marketing Communications IMC.

Emphasis will be placed on the strategic roles and integration of marketing communication tools including advertising, public relations, sales, promotion, event management, media selection, and marketing management. This course will provide students with the tools to apply concepts used in search engine optimization. After completion of this course, students will be able to design an architecture, keyword search and competitive analysis, create website building strategies, techniques and tools to enhance search results, and optimize mobile content to enhance website visibility.

This course provides an overview of advertising in the context of integrated marketing.

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Topics include the development of advertising objectives, creative guidelines, media selection and scheduling, budgeting, and performance evaluation.

This is an introductory course in analyzing consumer and purchasing behaviors as basic considerations in the development of a marketing mix. Economic, social, psychological, and cultural factors are considered as they relate to the development of marketing programs.

This course prepares students to understand the appropriate web analytics technologies associated with digital marketing and the key performance indicators and metrics used to determine performance. After completion of this course, students will be able to determine appropriate key performance indicators, apply analytics to segmented strategies, create web analytics reports, and understand research and testing in social media analytics. The course provides an opportunity for students to examine social networks, social media, and online advertising techniques.

After completion of this course, students will be able to identify interactive marketing opportunities, understand the use of social media marketing on customer loyalty, apply social media tactics to the appropriate target market, and apply concepts of micropayments in social media setting. Is this not quite what you're looking for? We have additional options that may more closely fit your professional, academic and personal goals.

Explore the opportunities and find one that works best for you. While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative. Privacy Policy Website Terms and Conditions. How much does it cost? Location Please enter a 5 digit valid zipcode. This program is not available based on your location. Please edit your location above or search for an alternative program that is available in your current location.

If you continue to see this message, please try searching for your zip code in the box above. Digital Marketing Certificate Undergraduate. Make an informed choice We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program.

HRCEU Social Media Strategies And Policy Course - University of Phoenix

For important information about the educational debt, earnings, and completion rates of students who attended this program: View the Digital Marketing Certificate Undergraduate gainful employment disclosures. Fundamentals Of Digital Marketing. Advertising And Creative Strategy. Web Analytics For Digital Marketing. CLOSE Fundamentals Of Digital Marketing. CLOSE Integrated Marketing Strategy.

CLOSE Search Engine Optimization. CLOSE Advertising And Creative Strategy. CLOSE Web Analytics For Digital Marketing. CLOSE Social Media Marketing.

MKT Social Media Marketing Course - University of Phoenix

CLOSE Title goes here. Related Certificates Is this not quite what you're looking for? Business Analytics Certificate Undergraduate General Management Certificate Undergraduate Hospitality Management Certificate Undergraduate Marketing Certificate Undergraduate Financial Planning Certificate Undergraduate Hospitality Fundamentals Certificate Undergraduate Human Resource Management Certificate Undergraduate Operations Management Certificate Undergraduate.

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